Through personal and highly relatable stories, Lorraine Marchand takes the oftentimes opaque innovation process and makes it transparent and accessible. And in her important chapter on Women Innovators–and why there aren’t more, especially given the data highlighting the economic benefits of women-led companies–Marchand outlines a much needed set of powerful and concrete suggestions to ameliorate… Read more »
The Innovation Mindset
The myth surrounding innovation is that it’s a spark of genius that hits people out of the blue. Nothing could be further from the truth. Innovation is a skill that can be taught, which is exactly what Lorraine Marchand does in the pages of The Innovation Mindset.
What Lorraine Marchand has written in this book is nothing short of, well, innovative. The detailed roadmap that follows, packed with engaging anecdotes and practical planning processes from companies of every size and scale, will provide any individual or team the tools needed to create the perfect environment for innovation. Discussing notables and novices alike,… Read more »