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The Innovation Mindset
Marchand’s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.
Welcome.
Lorraine Marchand is a passionate business leader, advisor and innovator in the life sciences and healthcare. Her teaching, consulting and business endeavors focus on the design and development of new products and services and the business and marketing models that enable their successful adoption.
Approach to Innovation
Lorraine has helped countless business executives and scientists overcome their fear of innovating through her seminal talk, “How to Innovate without Fear of Failure,” first produced by Johnson & Johnson TedX in 2014 and now a platform for talks, workshops, curricula and publications over the past 6 years.
As one senior pharmaceutical executive said, “She challenged us to question the status quo and then showed us how to apply an approach to innovation that directly benefits the patients depending upon us to make a difference in their lives.
Approach to Innovation
Lorraine has helped countless business executives and scientists overcome their fear of innovating through her seminal talk, “How to Innovate without Fear of Failure,” first produced by Johnson & Johnson TedX in 2014 and now a platform for talks, workshops, curricula and publications over the past 6 years.
As one senior pharmaceutical executive said, “She challenged us to question the status quo and then showed us how to apply an approach to innovation that directly benefits the patients depending upon us to make a difference in their lives.
