In her inspiring and enjoyable book filled with case studies, personal stories and insightful anecdotes, Lorraine Marchand demystifies the term `innovation’ and provides practical steps to stimulate creativity and new product development productivity within organizations. The Innovation Mindset, provides a framework and tools to foster creativity for seasoned executives and first-time entrepreneurs alike.
The Innovation Mindset
Marchand’s Innovation Mindset is a practical guide with case studies examining how we approach issues and how we can benefit from understanding best practices in implementing an innovative mindset in our everyday world—something you can apply in all aspects of your life.
The ability to generate new ideas, products, and services is the key determinant for success in almost every twenty-first-century industry. Which is why The Innovation Mindset by Lorraine Marchand is so timely and so important. Hers is unquestionably one of the most effective methods for fostering a culture of change in your organization. If you’re not already… Read more »
Innovate or die is my mantra as an expert in marketing strategies for new technologies. Marchand is one of the most skillful innovators and communicators I’ve had the pleasure of working with. Her approach works and I’ve experienced it firsthand. Her book should be required reading for students and corporate executives alike striving to stay… Read more »
Lorraine’s experience as an innovation leader is apparent in this book. She understands the need to set the culture and at the same time outlines a practical step-by-step approach to implementing new ideas and taking products and services to market. A must-read for anyone who considers herself an innovator or wants to learn how to… Read more »
There has never been a more critical time to adapt to change and use a problem-solving approach to the challenges society faces. In this important book, Lorraine Marchand covers these topics and provides practical tools and case studies. Her experience and credentials as a serial innovator and corporate executive come through in the stories and… Read more »