Maarten Schaefer,

Maarten Schaefer is a storytelling strategist and personal branding expert who helps senior executives clarify their positioning and amplify their presence—both online and in the boardroom. He is the founder of CoolBrands People and the creator of the 15-book series “Around the World in 80 Brands,” which showcases the personal and professional journeys of over 900 business leaders worldwide.

Maarten believes that when leaders tell the right story, doors open. He works with executives to build strong personal brands that go beyond what they do to reflect what they stand for, crafting high-impact content that reaches decision-makers through top-tier platforms like Insights from Leaders and Impact Magazine.

Over his career, Maarten has partnered with more than 200 U.S.-based leaders—from Fortune 500 companies including HP, Mars, and Hyatt to fast-growing founders and board directors—helping them make their value visible and achieve their next professional milestone.