Anouk Pappers,

Anouk Pappers is a brand anthropologist and storytelling expert who has been shaping narratives for brands and leaders since 2002. Over her career, she has interviewed more than 900 CEOs, CMOs, and business owners, capturing their insights in a 15-book series that highlights the best leadership stories.

Noticing early on that most leaders in the spotlight were men, Anouk founded Signitt, a service dedicated to helping underrepresented leaders craft compelling personal narratives, elevate their visibility, and strategically position themselves for board seats, promotions, client acquisition, or career transitions.

Anouk also works with emerging leaders and networks, guiding cohorts to define their value, build a strong personal brand, and develop a powerful online presence. Her approach empowers both current and future generations of leaders to share their stories authentically and unlock new professional opportunities.